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Today Russia
together with Russian speaking countries like Ukraine and
Belarus (former Soviet republics) comprise the most promising medical tourism market in
the world. The population of these countries exceeds 250
million and the general wealth is constantly rising. The
healthcare situation in Russia is rather unique given that
more than 15% percent of urban population are considered to
be well off, yet
the overall medical provider level is that of a third world
country with lack of equipment, technologies and professionals.
This is the reason that most of the Russians of higher socioeconomic status
and indeed all the Russians who are able to afford it either choose the European medical system with Central Europe,
Eastern Europe and Israel being the most popular
destinations, or apply to
private medical services in their home country which are
ultimately operated by foreign medical companies. Asia and
Middle east medical tourism services are far less familiar
to the Russian customer yet, but they are consistently the most
popular tourist destinations for the Russian tourist with more
than 4 million Russian citizens visiting Thailand each year and more
than 15 million having their vacation in Turkey.
Addressing
Russian market is a wise strategic step for medical tourism
companies and private clinics, bringing safe and secure
revenues in the short and the long term.
Internet
survey is an essential part of the treatment decision of any
patient, which is exactly the reason why all medical
operators from small clinics to large medical centers around
the globe create web pages in English. Unfortunately this
information is largely inaccessible to the Russian speaking
patients, as only about 5% of them have
sufficient English skills.
Furthermore, almost none of the Russian users ever search in
English and the majority of them use Russian based search
engines such as Rambler, Yandex etc rather than Google, thus
being virtually unable to reach English websites of medical
providers.
Tos
Medical offers you the most comprehensive solution for
Russian medical website localization available today. We
deal exclusively with medical projects making medical
travelers aware of health services of Bulgaria, Czech
republic, Slovakia, Poland, Israel, Turkey, India,
Switzerland, USA and Far and Middle East.
Localization
is far from being just translation and content integration.
Other aspects such as mentality, market in-depth knowledge,
up-to-date information regarding trends in Russian speaking
society, the cultural differences between ethnic groups,
targeted advertising and site promotion using Russian
webmaster tools and search engines and consistent customer
support makes, professional outsourcing and task separation
and competitive prices - all these make TOS Medical the preferred option for
medical companies wishing to address the Russian speaking
public.
TOS Medical has an effective infrastructure and an experienced team
of localization professionals who will work in conjunction with
your web site designers, adhering to
proven best practices for web site design and development.
Whether your project is simple (such as a straight HTML-based web site)
or complex (such as a dynamic, database-driven web application),
our localization team will bring a comprehensive process which
includes the following deliverables:
- Russian glossary and terminology development;
- Russian cultural correctness assessment;
- Russian translation, editing and proofreading;
- Russian localization of graphics;
- Russian online quality control;
- Russian usability testing and Russian localization testing;
- Client review and approval.
Optimization
Optimization is an essential part of any
localization
project as site without targeted traffic is virtually non
existent.
Our specialists will take all the
necessary steps in the
promotion of translated sites in Russian search engines
as part of any localization project. We also have an
unmatched experience in making and launching an advertising
campaign in various search systems (Yandex, Mail, Rambler,
Google, Yahoo!, etc) tailored to any client specific needs
and budgets. |
